Especially created for the hard and or rough coated dogs ei: Terriers Collies Chow Chows Pomeranians Akitas and the like where texture and volume are critical to presentation and breed standard. Crisp Coat Shampoo is rich in body building texture enhancing residue removing botanicals. It is made with all natural hair and skin purifying botanical ingredients such as Eucalyptus Rosemary and Mint. It effectively removes chlorine and heavy minerals from skin and coat. Crisp Coat Shampoo is safe for even the most fragile of coats also. It is highly concentrated and it puts the snap back into the coat.